More Prada Stores Will be Added in China

October 6, 2011 by admin

Prada recently released information that the next three years it will add 80 stores per year in the world; at the end of 2013, it is expected to expand to the global number of 550 retail stores. Currently the number is 284 stores worldwide. Under the program, Prada added 25 stores in Asia each year, with China added 12, accounting for almost half the target of Asia.

Interestingly, the data shows that, Prada shop in China’s plan includes discount stores. But the proportion of discount stores in the 12 new stores to open in China each year is unclear. But the industry believes that this initiative will be very attractive for the second and third tier cities.

China Foreign Trade University Luxury Research Center Executive Director—Zhou Ting says that, in this expansion plan of Prada, it will not only for first tier cities in China, it will extend to the second and third tier cities. In the current situation, it is the luxury brand’s core objective to quickly occupy the potential market for future development.

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