Prada: Leading the Fashion, Bringing in Huge Revenue
On Milan fashion show, Prada, the Italian luxury brand shows loose satin jacket and flowing skirt. This design concept from the 1950s is ahead of otherbrands such as Gucci and Marc Jacobs.
Prada leads the fashion trend and brings huge revenue to the company. In mid-September, Prada announced that the company’s profit during the first half of 2011 surged 74 percent, to 1.8 billion Euros ($ 246.4 million), sales rose 21 percent, up to 11.3 billion Euros. This is the company the first reported operating figures since listing at the Hong Kong Stock Exchange.
Patrizio Bertelli is Prada’s chairman and owner, and also the designer Miuccia Prada’s husband. For Bertelli, they have made efforts for a decade-long for the Hong Kong-listed Prada. Now, Prada has a firm foothold inEuropeand Asian market.
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