Archive for the ‘Prada’ Category

Prada: Leading the Fashion, Bringing in Huge Revenue

On Milan fashion show, Prada, the Italian luxury brand shows loose satin jacket and flowing skirt. This design concept from the 1950s is ahead of otherbrands such as Gucci and Marc Jacobs.

Prada leads the fashion trend and brings huge revenue to the company. In mid-September, Prada announced that the company’s profit during the first half of 2011 surged 74 percent, to 1.8 billion Euros ($ 246.4 million), sales rose 21 percent, up to 11.3 billion Euros. This is the company the first reported operating figures since listing at the Hong Kong Stock Exchange.

Patrizio Bertelli is Prada’s chairman and owner, and also the designer Miuccia Prada’s husband. For Bertelli, they have made efforts for a decade-long for the Hong Kong-listed Prada. Now, Prada has a firm foothold inEuropeand Asian market.

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Prada Autumn and Winter Fantasy Lookbook 2011

Photography, fashion and art, Prada 2011 Winter Fantasy Lookbook combines these three into one, a collage of color and image effects and three-dimensional space with the illusion of “clip art”, with surrealism taste, perhaps a bit odd at first glance, but it seems that there are countless stories hidden in it.

 

The models are dressed with 2011 Prada autumn and winter clothing of the artist temperament, in the ultra-realistic picture put on a wonderful journey of time travel.

 

In the Prada 2011 Winter Fantasy video, they sometimes become still “paper person” and, sometimes walk around, sometimes sing and jump in the TV absorbing picture. Now let’s chase them to walk into the Prada’s fantasy world.

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More Prada Stores Will be Added in China

Prada recently released information that the next three years it will add 80 stores per year in the world; at the end of 2013, it is expected to expand to the global number of 550 retail stores. Currently the number is 284 stores worldwide. Under the program, Prada added 25 stores in Asia each year, with China added 12, accounting for almost half the target of Asia.

Interestingly, the data shows that, Prada shop in China’s plan includes discount stores. But the proportion of discount stores in the 12 new stores to open in China each year is unclear. But the industry believes that this initiative will be very attractive for the second and third tier cities.

China Foreign Trade University Luxury Research Center Executive Director—Zhou Ting says that, in this expansion plan of Prada, it will not only for first tier cities in China, it will extend to the second and third tier cities. In the current situation, it is the luxury brand’s core objective to quickly occupy the potential market for future development.